Zipcar case study Essay Example | Topics and Well Written Essays - 250 words

Zipcar case study - Essay Example New entrants required a lot of capital and skills to match this strategy hence barring them from entering the market. Zipcar charge cheap prices for long distances as compared to other rental companies. New entrants will find it hard to charge such prices. There are many substitutes in the market for car rental services. Indeed, buyers can easily choose to switch to other rental services if Zipcar fails to meet their needs. Buyers can use personal cars, family cars, public transport, or taxis. Buyers have medium bargaining power where they have a chance to switch to other rental services if Zipcar does not meet their needs. The market has many buyers but only few have the capacity to influence market forces. However, the increasing number of online buyers can influence market prices in the future. The synergy between the business strategy for zipcar and information technology is very important (Pearlson and Saunders 75). Zipcar uses information and technology to enhance growth by helping the company to offer improved and efficient services. The network effects that are part of the strategy for zipcar are zipsters. They are social networking technologies used to develop an online community (Pearlson and Saunders 75). The zipsters add value to the company by encouraging community development and creating good relations between Zipcar and the customers. As the CEO of zipcar, I realize that the services offered and the price of the services threatens my competitive advantage. To sustain a competitive advantage, I would offer flexibility services, maintain cars, and charge affordable

Wood processing technology Research Paper Example | Topics and Well Written Essays - 500 words

Wood processing technology - Research Paper Example Aesthetically recycled wood could be more resilient and more manageable than actual wood. In terms of strength recycled wood can also be comparable and would be able to withstand the requirement of wood products. The objective of the proposed thesis is to educate the different sectors dependent on wood and the sector that heavily contribute to wood processes of the advantages of recycled wood. It is also the objective of this thesis to provide alternative processes that would make use of recycled wood rather than raw wood in wood processes. The proposed thesis will be able to provide information on the different qualities and specifications of the different recycling methods and the recycled wood products that they produce. Using secondary sources and the works of others in the same subject of research will enable the proposed thesis to provide reliable information that could be used by wood producers. Due to the limited time and resources experimentation with regards to the strength and aesthetic impact of recycled wood cannot be done. â€Å"There is an increasing need to develop technologies in which renewable materials are used as direct replacement for non-renewables. Our current rate of consumption of non-renewable are high and in most cases increasing, but the reserves from which they are obtained are finite and exhaustible. Our present patterns of consumption are not sustainable in the long term. Although this problem appears to be unique to the 21st century, these concerns are not new.† (Hill) The wood industry is on its last breath as the last 10 million trees remaining on the world’s forest are being harvested for its wood. If sustainable wood processing technique is not found or developed that would rely heavily on processed wood. The wood industry will die as a trade. Wood processing is the only industry that directly damages the environment. The raw material itself comes